Large crowds of happy shoppers packed the grand opening celebration of the new 42,520 square-foot Forever 21 store at the Royal Hawaiian Center today.  The high-profile specialty retailer of women’s, men’s and children’s clothing and accessories heightened the excitement by giving away four hundred Forever 21 gift cards, along with special discounts, a free gift with purchase and a raffle drawing.  The store pulsated to music played by a DJ while Forever 21 fashion stylists offered customers complimentary consultations.

The tri-level, flagship store is located near Cheesecake Factory in Building C, on the Diamond Head end of the Center.  It is open from 10:00 a.m. to 11:00 p.m. daily including New Year’s Day with validated parking for its customers.

“It’s the moment we’ve all been waiting for with great anticipation,” Marleen Ākau, general manager for Royal Hawaiian Center.  “Forever 21 brings to Waikīkī the best and newest assortment of trendy fashions at great value in an exciting shopping environment. We’re thrilled that they are open and delighted to have them join our collection of more than 100 retailers and restaurants.”  

Forever 21 has successfully opened several stores in Hawai‘i where customers have enthusiastically welcomed the daily fashion arrivals and great value.  Forever 21 Executive Vice President Larry Meyer said, “We are pleased to open the largest Forever 21 location in Hawai‘i.  Royal Hawaiian Center is an ideal shopping center for visitors and residents alike with a unique mix of both high-end and midrange retailers.  We are thrilled to be there.”

Forever 21's business model works by keeping stores exciting with the hottest and most current fashion trends brought in daily.  The Waikīkī store delivers a large assortment of trend-setting merchandise at great value and serves as a one-stop-shop for customers’ personal, professional and family lifestyle fashion needs.  The store size, merchandise mix and design concept will allow Forever 21 to introduce more of its brand labels to the Hawai‘i market such as Heritage 1981®, 21Men and Love 21® Contemporary.

Royal Hawaiian Center has the largest garage in the heart of Waikīkī with 10 levels of parking and more than 600 stalls located adjacent to the Sheraton Waikiki Hotel.  The Center’s free parking promotion offers a variety of options.  Holiday parking rates include 3 hours of free parking with any restaurant validation, 2 hours free parking with any food court validation, or 1 hour free parking with $1 per hour thereafter for a maximum of 4 hours for $3 for any retail validation.  No minimum purchase is required for validation. Validations cannot be combined.  For more information, call Lei ‘Ohu Guest Services at (808) 922-2299 or visit

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


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