Forever 21 successfully launched a soft opening on January 18 of this year, bringing three floors of the hottest fast fashion culture to Hong Kong. Less than three months later, Forever 21 is pleased to announce the newest addition to the flagship store in Hong Kong—the 6,299 square foot basement level.  The basement level will feature two brands, new to Hong Kong, Heritage 1981®, a lifestyle brand for women, and 21Men™, a line of fresh, fast fashion for men of all ages.

Beginning March 15, 2012 Forever 21 will be giving away a branded duffel bag and a heart shaped locket with the purchase of HK$350 or more.  All shoppers, with purchase, will be receiving a “VIP Shopping Pass” including, up to three 10% off coupons that can be applied to purchases of HK$350 or more.  The coupons will be valid from March 19 to March 31, 2012. All rewards are limited and will be offered on a first come first serve basis.

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


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