Forever 21, Inc., the Los Angeles, California based specialty retailer, is set to open its largest Nevada Forever 21 store on Saturday, July 24 at Fashion Show. The new department-store concept spans over 126,000 square feet and introduces new Forever 21 brands, some available in Nevada for the first time.   The store entrance is located near Bally and Kenneth Cole with access on both the first and second level of Fashion Show.

The Fashion Show store opening introduces a new concept and overall direction for this thriving retailer. From remodeling to adding the widest range of product selection and variety of merchandise, the store has undergone significant enhancements to showcase the new vision of Forever 21. The expanded store will include more than 36 cash registers and over 132 fitting rooms to create the best possible shopping experience.

In addition to original Forever 21 apparel and accessories, the store introduces Forever 21 brands, including Heritage 1981, a lifestyle brand for women; 21Men, a line of fresh, fast fashion for men of all ages; Twelve by Twelve, a couture-like aspiration line; Faith 21, an extended-sizes line; Love 21, a contemporary women’s line; HTG81, a kid’s line; and Love & Beauty, a cosmetics collection.  This new Forever 21 department-store concept provides customers with the perfect mix of merchandise and serves as a one-stop-shop for their personal, professional and family lifestyle fashion needs.

This marks the company’s fourth location in Las Vegas, but their first new concept store. Other Las Vegas Forever 21 locations include Meadows Mall, The Boulevard Mall and The Galleria at Sunset.

WHEN:     Grand Opening Event

Saturday, July 24 at 10:00am


- First 700 guests in line will receive a complimentary gift card ranging in values up to $210

- In-store activities throughout the day include:

  • Professional photographer on site to take pictures at store opening
  • Gift with purchase for Nevada residents between 10:00am – noon
  • Exclusive Forever 21 manicures from Minx Nails
  • Goodie bag raffles with your chance to win a $210 gift card
  • Enter to win a $210 Forever 21 shopping spree
  • Hourly raffles for your chance to win a $21 gift card
  • Win tickets to see The Blue Man Group and Phantom of the Opera in Las Vegas
  • Get styled by a Forever 21 stylist
  • Red carpet, step and repeat and wax celebrities provided by Madame Tussaud’s
  • Live DJ

- Visit Meadows Mall and The Boulevard Mall Forever 21 locations on Friday, July 23rd to register for your chance to win a $521 Forever 21 Gift Card                                 

WHERE:  Fashion Show Las Vegas

                        3200 Las Vegas Boulevard South, Las Vegas, Nevada 89109 – P: 702.369.8382

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


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