The Beach Company is pleased to announce the addition of Forever 21 to their diverse portfolio of tenants.  The Los Angeles based fashion retailer known for offering the latest trend-setting merchandise is set to open at the end of 2010 in the former Saks Fifth Avenue store at Majestic Square.  

“Saks Fifth Avenue has been a terrific anchor tenant at Majestic Square for over 15 years, and they have certainly enhanced the King Street Shopping District,” said John Darby, President and CEO of The Beach Company.  Stephen Sadove, CEO and President of Saks Fifth Avenue said, “We are sad to leave Charleston, but our strategy is to focus on our most productive stores and to increase our online sales.  In order to do this, we need to close a handful of small resort stores.”

“We are excited that Forever 21 has decided to expand to Charleston.  Forever 21 is sure to increase the foot traffic for King Street.  Securing a top international retailer like Forever 21 is a huge addition to Downtown Charleston and will undoubtedly benefit the entire retail shopping district,” said John Darby, President and CEO of The Beach Company.   Forever 21 Executive Vice President Larry Meyer shares in this excitement and says, “We are very pleased to have the opportunity to expand our business into Charleston and offer the latest fashion to the local community.  Additionally, we expect to create up to 150 new jobs at the Charleston location.”

In addition to Forever 21 apparel and accessories, the store will encompass five brands, including Twelve by Twelve, a couture-like aspiration line designed exclusively for Forever 21; Heritage 1981, a lifestyle brand for women; 21MEN, a line of fresh, fast fashion for men of all ages; Love 21, a contemporary line for women; and HTG81, a kids line for girls and boys ages six to fourteen. The new location will service all local Charleston customers with the perfect mix of merchandise and serve as a one-stop-shop for their personal, professional and family lifestyle fashion needs.

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


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