West Towne Mall announces the addition of fashion retailer, Forever 21. 

Forever 21 is celebrated by many style-conscious and trend-savvy shoppers, and has quickly become the source for the most current fashions at the greatest value.

The fashion retailer is growing quickly, featuring a new and exciting store environment, a constant flow of fun and creative clothing designs and the accessories to make a look come together at the right price.

A phenomenon in the fashion world, Forever 21 provides shoppers with an unprecedented selection of today’s fashions, always changing and always in style.  The West Towne Mall store features women’s and men’s apparel and accessories, including casual and dressy tops, dresses, sweaters, outerwear, jeans, pants, swimwear, shoes, accessories and intimate apparel.

Forever 21 opens Saturday, October 10 at 10am, in a 37,121 square foot store near H&M.  The Grand Opening day includes:

  • The first 200 shoppers in line receive gift cards in random denominations ranging from $10 to $210
  • 10% off all purchases with a $40 transaction or more
  • Additional coupon savings with purchase
  • and much more!

“West Towne Mall is excited to welcome Forever 21 to the Madison market.  The store fits in perfectly with our exclusive, national tenant mix.,” said Tiffany Bernhardt, Madison Region Marketing Specialist.  Paul Matyas, West Towne Mall General Manager, added “The store opens at a perfect time while West Towne Mall continues to upgrade its merchandising efforts.”  Coach and Swarovski recently opened at West Towne Mall.

Forever 21 Executive Vice President Larry Meyer shares in this excitement and says, “We look forward to bringing the city of Madison, Wisconsin the best assortment of great fashion at a great value.”

West Towne Mall is a 812,369-square-foot shopping center located off Highways 12/14 at Gammon Road.  The mall houses Boston Store, JCPenney, Sears, a 540-seat food court, along with Madison-area exclusives like Apple Store, Ann Taylor, Aveda, Banana Republic, Coach, Godiva Chocolatier, H&M, Pottery Barn, Sephora, Swarovski and Williams-Sonoma.

Persons interested in learning more about leasing space at West Towne Mall should contact Jim Anders at CBL & Associates Properties, Inc., at (636) 681-1200. 

West Towne Mall is owned and managed by CBL & Associates Properties, Inc.  In addition to its corporate headquarters in Chattanooga, Tennessee, CBL & Associates Properties, Inc. has a regional office in Boston (Waltham), MA.  The shares of CBL & Associates Properties, Inc. are listed on the New York Stock Exchange under the symbol “CBL.”  The company can be found on online at CBLProperties.com.

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com


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