Forever 21, one of the most recognized and largest independent fashion retailers in the world, announces today their collaboration with Los Angeles-based designer Rory Laurie on a capsule collection of bridesmaid dresses, Pretty by Rory.


The Pretty by Rory collection is flattering and fashion-forward, traditional and modern brides alike will find a special dress for their leading ladies. With six designs, from bohemian A-line styles, flowing gowns to structured silhouettes, the dresses are perfect for both day and evening weddings and can be worn long after the reception at any occasion. Slits, drawstrings and subtle ruffles ensure Pretty by Rory dresses will have a feminine and elegant look for all bridesmaids. Gowns are available in georgette with a romantic palette of soft blush, coral, lavender, nude, mint, black and printed floral offering an on-trend update to traditional spring hues.


“We are thrilled to announce and debut Forever 21’s first bridesmaid collection,” says Linda Chang, Forever 21 Vice President of Merchandising. “As a brand, we are constantly injecting fresh ideas into our multichannel offerings. We see this collection as an opportunity to provide on-trend bridesmaid wear at a price point our bridal party customers will love.”


The Forever 21 Pretty by Rory Collection ranges in price from $68-$78 USD and launches in select U.S. stores and on Forever21.com on May 8, 2017.  



Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com


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