FOREVER 21 LAUNCHES BREAST CANCER AWARENESS COLLECTION AND PARTNERSHIP WITH THE KEEP A BREAST FOUNDATION
Los Angeles, CA – This Fall Forever 21 gives back with the launch of a line of apparel in support of Breast Cancer Prevention Month in October. The Forever 21 Breast Cancer Awareness Collection includes cozy fall knits and loungewear with tag lines such as “Love to Give, Give to Love” and “Beautiful.”
“We are very pleased to be working with Keep A Breast Foundation during Breast Cancer Prevention Month,” said Linda Chang, General Merchandise Manager of Forever 21, Inc. “This collection is an opportunity for us to help raise awareness of this important cause among the young women who already love to shop at Forever 21.”
“At Keep A Breast, we believe that early detection is a key factor in saving lives of those affected by breast cancer,” said Shaney jo Darden, Founder of The Keep A Breast Foundation. “Through this exciting collaboration with Forever 21, we hope to inform and educate more young people about breast cancer, and more importantly, let them know what they can do personally to fight the disease.”
The Forever 21 Breast Cancer Awareness Collection launches September 26 both in stores and online and will be available through the month of October.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion. This model operates by keeping the store exciting with new merchandise brought in daily. The retailer operates over 600 stores in the United States with international operations in Canada, China, Europe, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.forever21.com
About The Keep A Breast Foundation:
Since its inception in 2000, KAB has worked with young people to remove the shame associated with breasts and breast cancer. Through various initiatives such as breast cast art exhibitions, the “Non Toxic Revolution” and "i love boobies!" bracelets campaign, KAB has opened up the dialog about breast cancer, and has proven to be a doorway to breast self-awareness and education. Keep A Breast has grown into the leading global youth based breast cancer prevention organization, with global affiliates in Japan, Canada, Europe and Chile. The Keep A Breast Foundation’s 2014 campaign is called #checkyourselfie which will communicate the importance of monthly breast self-checks. Visit checkyourselfie.org to learn how to pledge, download the app, and/or sign-up for text message monthly reminders.
Instagram - @keepabreast
Facebook - facebook.com/KeepABreast
Twitter - @keepabreast
Google + - plus.google.com/+keepabreast/videos
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com