Los Angeles, CA – Forever 21 encourages shoppers to “Make a Statement” with the launch of the Pre-Fall 2014 collection. From printed button-ups and fitted skirts to must-have denim in a variety of new fits, the collection features the essential staples any wardrobe needs to create a one-of-a-kind personal style.

“We are thrilled to introduce our Pre-Fall 2014 campaign.” said Linda Chang, General Merchandise Manager of Forever 21, Inc. “The campaign and collection celebrates diversity, individuality and encourages self-expression – all key elements of style. ”The idea of self-expression is prevalent throughout the campaign, featuring a troop of dancers using movement to make a statement and display their uniqueness.  As inspired individuals, we all have our different outlets – different ways to let loose, let our creativity run wild – and show the world who we are and who we’re meant to be. The Forever 21 shopper is not afraid of being their authentic selves, using the fashion as a means of expression; stepping out of the crowd, into the spotlight and owning their own style – a message that lies at the forefront of the campaign.

The U.S. and Canada will also host a social media contest inviting shoppers to “Make a Statement” by creating a dance piece, filming it, and then uploading it onto YouTube or Instagram with the hashtag #F21StatementPiece and #F21xMe for the chance to win a $10,000 scholarship. The contest launches on July 18 and will run through August 8.

The Forever 21 Pre-Fall collection launches July 25 in the U.S. (August 1 in Canada and August 22 internationally), and will make sure your transition into Fall is a show-stopping one.


Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com


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