FOREVER 21 DEBUTS 2017 SUMMER DIGITAL CAMPAIGN FEATURING KHALID
Forever 21, one of the most recognized and largest independent fashion retailers in the world, announces artist Khalid as the face of their summer digital campaign for #F21XMUSIC and the Forever 21 Men’s line. With nearly half a billion streams worldwide and a rapidly growing social media following, Khalid’s authentic voice perfectly aligns with Forever 21 to connect with and inspire consumers.
“We’re so excited to collaborate with Khalid, a young artist whose music and style resonates with a large, diverse audience. The #F21XMUSIC platform is all about highlighting true talent with fresh, compelling voices and Khalid fits perfectly,” says Linda Chang, Vice President of Merchandising for Forever 21. “His youthful authenticity and sense of style embody the spirit of both Forever 21 and our customers.”
“Personal style is really important to my everyday life, so it’s really cool to be partnering with Forever 21 and F21XMUSIC this summer to spread the message and music of American Teen,” says Khalid. "I made this album to freeze-frame where I am in life, at the beginning of young adulthood, and celebrating lots of incredible milestones for the first time.”
The Forever 21 Men’s Collection includes a wide range of fashion-forward and affordable products, including apparel, shoes, and accessories. The Summer Collection features Forever 21’s private label items as well as an extensive variety of brands. The campaign showcases the breadth of the brand’s menswear and the versatility of the collection, highlighting the summer staples of denim jackets, swim trunks, and t-shirts.
Also included in the campaign is a digital & film lookbook shot by rising photographer Renell Medrano, who was selected by the brand for her raw imagery and storytelling.
The Forever 21 Men’s Summer collection ranges in price from $14-$37 and launches on Forever21.com on Monday, May 15, 2017.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com