Grosvenor Fund Management (“GFM”), a privately-owned,  international real estate investment management company, is pleased to announce that the Los Angeles-based retailer Forever 21 will open a new store at The River lifestyle shopping center later this year.  Offering 228,000 square feet of high quality retailing, The River is located in Rancho Mirage at the intersection of Highway 111 and Bob Hope Drive.

Forever 21’s opening at The River adds a market-dominant soft goods retailer which will complement The River’s existing entertainment and restaurant anchors - Century Theaters, Cheesecake Factory, The Yardhouse, Flemings and PF Chang’s, among others. 

“We are extremely excited to have been given the opportunity to expand our business into Rancho Mirage, CA and hope to offer the customers of The River a wide selection of fashion-forward merchandise at an affordable price in more than 25,000 square feet of retail space,”says Larry Meyer Executive Vice President of Forever 21, Inc.

GFM Managing Director, Robert R. Kilroy, noted that the Forever 21 store’s design at The River is consistent with Forever 21’s current prototype and that the store opening is likely to coincide with the start of the 2012 Holiday season.  “We believe that Forever 21’s choice of The River will enhance the property’s reputation as one of the premier retail destinations in the Coachella Valley.”  Forever 21 will occupy the former Border’s Books facility.

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


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