Forever 21 is set to relocate to a new space within Potomac Mills on October 31. This relocation will upgrade the store to XXI Forever, which traditionally offers more merchandise than Forever 21 stores. This location will be one of four XXI Forever stores in Virginia with other stores already located in Arlington, Fairfax and Virginia Beach. The new XXI Forever store will occupy just over 32,000 square feet of retail space. This volume will increase the retailer’s presence by more than 25,000 square feet from the previous Forever 21 location, which was just over 7,000 square feet. In addition to Forever 21 apparel and accessories, the store will feature two of the retailer’s other brands: Twelve by Twelve, a couture line and Heritage 1981, a lifestyle brand for men and women.

There has been a great deal of interest in the opening of this XXI Forever location. Forever 21 Executive Vice President Larry Meyer shares in this excitement and says, “We look forward to bringing Prince William County and Manassas the best assortment of great fashion at a great value.”

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


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