XXI Forever, a large format store from Forever 21, Inc., will open its doors at Burlington Mall in Burlington, MA on Saturday, September 19. The store will occupy over 22,000 square feet of retail space, and will reside at the intersection of the Lord & Taylor and Macy’s wings on the mall’s first level. In addition to Forever 21 apparel and accessories, the store will include two of the retailer’s brands only seen in larger locations: Twelve by Twelve, a couture line, and Heritage 1981, a lifestyle brand for men and women.

“XXI Forever is an exciting addition to our growing and diverse retail mix at Burlington Mall. It provides consumers with the latest fashions at affordable prices – a combo our shoppers are sure to love,” said Linnea Gerrior Kelliher, Director of Mall Marketing for Burlington Mall.  “It will be the third XXI Forever concept store in Massachusetts and the second location in the Boston area, which adds to the many reasons why Burlington Mall is one of the most attractive shopping centers in the state.”

Forever 21’s expansion into Simon Malls across Massachusetts began in September 2008 with its opening at Auburn Mall, followed by the opening at Arsenal Mall in January 2009 and an XXI Forever which opened at Northshore Mall in May 2009.

Adding to Burlington Mall’s retail mix are several additional new stores slated to open in the coming months. Shoppers can expect The Disney Store, White House Black Market, BCBG and Best Buy Mobile to open this fall.


ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com


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