On September 5, Complexe Les Ailes will welcome the very first XXI store in Quebec. This chain, which sells all the latest fashions at affordable prices, is arriving in town just in time for fall! It joins other well-known brand-name stores at Complexe Les Ailes, such as Tommy Hilfiger, Lacoste, Guess, Axara, Swarovski and m0851.

Eagerly anticipated

Fashion-conscious shoppers have long been anticipating the arrival of Forever 21’s XXI store in Montreal: the well-known brand from the United States gets an enthusiastic reception wherever it goes. It offers the hottest fashions at great prices, with new merchandise for both men and women arriving daily. Founded in Los Angeles, Forever 21 now has more than 450 stores worldwide, including six XXI stores in Canada.

This latest arrival at Complexe Les Ailes will occupy 17,000 square feet on two floors, with direct access to St. Catherine Street West and a metro-level entrance. The new XXI store will enjoy outstanding visibility by joining Complexe Les Ailes, which already has 60 stores, including several exclusive and well-known brand-name boutiques,” said Johanne Marcotte, general manager of Complexe Les Ailes.

The management of Forever 21 is very optimistic about opening its new store here. “We’re very proud to open our first store in Montreal because we consider this city to be a fashion capital. Montrealers like to keep up with trends and distinguish themselves with their style, and that truly fits Forever 21’s vision!” says Larry Meyer, Executive vice-president of Forever 21.

Economic benefits

In addition to enhancing the fashion scene as fall approaches, the XXI store will generate significant economic benefits. The arrival of this US chain will create about 125 retail sales jobs, in addition to the 500 employees who already work at Complexe Les Ailes.

Complexe Les Ailes is one of Montreal’s most lively shopping destinations. Considered a not-to-be-missed shopping experience, it attracts more than 11 million visitors annually. There’s no doubt numerous tourists will take the opportunity to shop at XXI before returning home, thereby boosting economic development and the retail industry.

The management of Complexe Les Ailes, along with the centre’s other retailers, view the arrival of the new store very positively. “The opening of the XXI store at Complexe Les Ailes will bring new energy into the centre and increase visitor traffic. It’s an important addition to Montreal’s fashion industry, and we’re pleased to be associated with it,” added Ms. Marcotte.

The public and the media are invited to celebrate the opening of the XXI store on Saturday, September 5, from 9 a.m. to 5 p.m., at Complexe Les Ailes. Be sure to catch THE fashion event of the fall!

About Complexe Les Ailes

Located in the heart of downtown Montreal, Complexe Les Ailes, owned by Ivanhoe Cambridge, comprises a shopping mall and 1500 University, a seven-storey office building with an area of 550,000 square feet, whose prestigious tenants include L’Oréal Canada Inc. and Hydro-Québec. Located in the building that once housed the Eaton’s department store, this multipurpose centre was opened in 2002 following major renovations. It has become a trendy destination in downtown Montreal, with a number of high-profile stores and a unique, sophisticated shopping atmosphere.

For more information, please visit www.complexelesailes.com and www.1500university.com

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com


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