JUSTIN BIEBER AND BRAVADO UNVEIL EXCLUSIVE PURPOSE TOUR COLLECTION WITH FOREVER 21
Forever 21, one of the largest independent and most recognized fashion retailers in the world, has announced its collaboration with global
superstar Justin Bieber and Bravado, the industry leader in music merchandise, with an exclusive 8-piece capsule collection in celebration of Justin Bieber’s Purpose World Tour.
The Forever 21 x Justin Bieber Purpose Tour Collection will launch on Forever21.com on Monday, August 22, and in stores on Monday, August 29, 2016. Prices in the collection range between $17.90 and $34.90.
The limited edition women’s collection features concert merchandise styles with oversized t-shirts, tanks, hoodies and sweatpants with “Purpose Tour,” “Justin Forever” and “Bieber” inscribed scripts as well as images of Justin Bieber.
“We are pleased to partner with Justin Bieber and Bravado to celebrate one of the most influential musicians of this generation,” said Linda Chang, Forever 21 Vice President of Merchandising. “This collection will give our customers and Justin Bieber fans access to one of the most in-demand merchandise lines in the world.”
Recently featured in the New York Times Style section as one of the hottest trends in street fashion, The Purpose World Tour merchandise collection is seamlessly incorporated into Justin’s on-stage wardrobe, along with custom pieces made specifically for the tour. The collection has been heralded by streetwear and fashion blogs, and eagerly snatched up by fans since its introduction earlier this year.
Justin Bieber’s latest album Purpose opened at #1 in over 100 countries around the world, and has gone on to sell over 8 million copies globally. Purpose shattered global streaming records and has yielded three consecutive #1 singles in the US – “What Do You Mean,” “Sorry,” and “Love Yourself.” Justin recently wrapped the North American leg of his Purpose World Tour with two sold out shows at Madison Square Garden. The tour continues with shows in Japan, followed by an extensive European beginning in early September.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com