FOREVER 21 TO OPEN LARGER FORMAT STORE MODEL IN HOUSTON AT THE WOODLANDS MALL
New 84,000-square-foot store is the company’s largest new concept store in Houston
Forever 21, Inc, the Los Angeles, California-based specialty retailer, is set to open its largest greater-Houston Forever 21 store at The Woodlands Mall on Saturday, August 7. The new department-store concept spans more than 84,000 square feet and introduces new Forever 21® brands, some available in greater Houston for the first time. The store, located between Macy’s and Barnes and Noble, has three exterior entrances and two interior entrances on both the first and second level of The Woodlands Mall.
With 84,000 square feet, the new Forever 21 at The Woodlands Mall has more than 15 times the square footage of the retailer’s previous location. The interior of the former Mervyn’s space has been completely remodeled to showcase the thriving retailer’s new concept and overall direction. The new Forever 21 is brimming with customer-oriented amenities and will include more than 28 cash registers and an abundance of fitting rooms to create the best possible shopping experience.
In addition to original Forever 21 apparel and accessories, the store introduces the retailers other brands, including Heritage 1981®, a lifestyle brand for women; 21Men™, a line of fresh, fast fashion for men of all ages; Faith 21™, an extended-sizes line; Love 21®, a contemporary women’s line; HTG81™, a kid’s line for boys and girls ages six to fourteen; Twelve by Twelve®, a couture-like aspiration line; as well as, Love and Beauty, a cosmetics collection. The new Forever 21 department-store concept provides customers with the perfect mix of merchandise and serves as a one-stop shop for shoppers’ personal, professional and family lifestyle fashion needs.
This marks the retailer’s seventh location in greater Houston but is the first new department-store model for the city. Other Houston Forever 21 locations include Baybrook Mall, Deerbrook Mall, First Colony Mall and Willowbrook Mall. A second new-concept store will open at Baybrook Mall later this fall. Additionally, the company will employ a total of 280 people in the operation of the new store, adding additional jobs for the area workforce.
WHEN: Grand Opening Event
Saturday, August 7
- First 400 guests in line will receive complimentary gift cards, ranging in values up to $210.
- Live DJ will be broadcasting throughout the day.
- Other events: giveaways and gifts with purchases while supplies last throughout the day.
- All shoppers will receive a 10 percent discount off purchases of $40 or more valid only on Opening-Day.
- Shoppers can visit Forever 21 at The Woodlands Mall, Baybrook Mall, Deerbrook Mall, First Colony Mall or Willowbrook Mall on Friday, August 6th to register to win a Forever 21 gift card.
Become a fan on Facebook. Follow us on Twitter. The Woodlands Mall is located at I-45 north at Lake Woodlands Drive. For directions, visit www.thewoodlandsmall.com or call 281.363.3409.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com