FOR IMMEDIATE RELEASE – Los Angeles, CA (October, 2015) Forever 21 is set to debut their first F21 RED location in Central America at City Mall in Alajuela, Costa Rica! The grand opening event is scheduled for 10am on Saturday, November 14, 2015.


F21 RED, a new concept store for Forever 21, offers customers a deeper inventory of basics and fashion staples from Forever 21, Forever 21 Men, Forever 21 Plus, and Forever 21 Girls. Shoppers can find some of the same items in an F21 RED store that they would find in a full line Forever 21. F21 RED delivers greater quantities of styles and trends that customers seek and maintains the entry-level price points Forever 21 is known for offering.


There is a heavy focus on tops, denim, active, logo tees, and fashion basics. In addition, there will be an increased assortment for men, boys, girls, and accessories. The F21 RED store will be unique in its easy to navigate layout and provide for an efficient shopping experience. Shoppers can expect to find jeans for less than $8, tank tops for less than $5 and camisoles for $2.


This store will be approximately 15,800 square feet and will carry select pieces of Forever 21® apparel and accessories along with items from the retailer’s other brands, including Forever 21 MEN™, Forever 21 Plus, Forever 21 Girls™, as well as Forever 21® denim, lingerie, active, and shoes.


“We are very pleased to unveil the first F21 Red store in Central America at City Mall in Alajuela,” said Linda Chang, Forever 21 Vice President of Merchandising. “With F21 Red we are able to deliver greater quantities of the styles our customers seek, while maintaining the value with entry-level category price points Forever 21 is known for offering.”


The grand opening event is scheduled for 10am on Saturday, November 14, 2015 and the first 100 customers in line will receive a gift card valued at ₡5,000 CRC! 

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


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