Forever 21 Store Opening in Cerritos, CA
Forever 21 is opening a new store to serve shoppers the southeast end of Los Angeles County
Forever 21 is set to open a new super-size location in Cerritos, CA on January 22, 2010. A grand opening event is scheduled to take place January 23, 2010. This location will be an anchor store, occupying over 85,000 square feet of retail space in the former Mervyn’s of the Los Cerritos Center. Executive Vice President of Forever 21, Larry Meyer notes that, “Our business is primed for significant growth this year in these department store spaces. Los Cerritos Center is a great mall in close proximity to Los Angeles where we are really looking forward to expanding our business.”
Encapsulating the vision of “Forever 21, perfected,” the Cerritos store opening will introduce a new concept and overall direction of the future of Forever 21. From remodeling to the widest range of product, selection and variety of merchandise of any current Forever 21 location, the Cerritos store has undergone significant improvements to showcase the new vision of Forever 21. More than 20 cash registers and over 85 fitting rooms will further contribute to offering consumers the best shopping experience possible in the larger space.
In addition to Forever 21 apparel and accessories, the store will encompass all brands, including Heritage 1981, a lifestyle brand for men and women, Twelve by Twelve, a couture-like aspiration line, Faith 21, an extended-sizes line, Love 21, a contemporary women’s line, HTG81, a kid’s line, as well as Love and Beauty, a cosmetics collection. This new department-store concept will service all Forever 21 customers with the perfect mix of merchandise and serve as a one-stop-shop for their personal, professional and family lifestyle fashion needs.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 800 stores in 56 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com