FOREVER 21 SAYS BIGGER IS BETTER WITH NEW DEPARTMENT STORE AT LOS CERRITOS CENTER, OPENING JANUARY 22
Forever 21 will bring more of what has made the brand a fashion phenomenon to its new store at Los Cerritos Center, opening Friday, Jan. 22, with men's and women's fashions, accessories and shoes in an expansive, 85,691 square-foot department store setting.
The new Forever 21 will join Macy's, Nordstrom and Sears as anchors of Los Cerritos Center, the 1.2 million square-foot regional shopping center that is located amid robust suburban communities near the 91 and 605 freeways southeast of Los Angeles. The new store introduces one of Forever 21's largest concepts and takes the place of the former Mervyns location.
Both Forever 21 and Los Cerritos Center will celebrate the store's arrival in style. On the grand opening day, Saturday, January 23, the first 500 shoppers in line will receive a Forever 21 gift card, with values ranging up to $210. Previous debuts of Forever 21 stores have brought crowds of shoppers who line up early to be the first to shop the new store. Grand opening day shoppers also will celebrate with an in-store DJ playing music throughout the day, live remotes from local radio stations and coupons for 10 percent off purchases of $40 or more. Forever 21 will also feature select merchandise for $5, $10 and $15 only available over the grand opening weekend while supplies last. Sprinkles Cupcakes Mobile will be on site, offering samples to customers who make a purchase on the day of the grand opening while supplies last.
“Forever 21 already stands out in terms of shopper appeal, and this new department store-style concept will offer more of the fashion focus and range of choices our customers want,” said Ken Kraus, property manager for Los Cerritos. “This is a sophisticated market that looks to Los Cerritos for the wide range of retail brands. With this new, larger format, Forever 21 will be a destination store for this region's customers.”
For Forever 21, Inc., this larger store Los Cerritos is part of a success story based on reliably fresh fashion and consistent value. “We're guided by our customers, and we believe Forever 21 will be a real fit at Los Cerritos Center,” said Larry Meyer, Executive Vice President, Forever 21. “Even in what has been a challenging retail environment, we see significant opportunities to grow our business in strong markets, as we are at Los Cerritos.”
Forever 21's break-out anchor store at Los Cerritos Center begins a series of additions for the shopping center, including a new Nordstrom and 36,500 square-foot specialty store expansion that is scheduled to open in May 2010.
Retailers announced for the expansion include the area's first True Religion Brand Jeans store; Love Culture, the new concept for young women and teens; M▪A▪C Cosmetics, an edgy makeup line used by the fashion industry worldwide; and Foreign Exchange, which offers a global take on fashion. Carlton Hair International and Vision Shoes will also take new shop space in the expansion, moving from an existing location in the center.
“Forever 21 is a very strong player in today’s changing retail landscape and will add considerable value to Los Cerritos Center,” said Randy Brant, Executive Vice President, Real Estate for Macerich. “This retailer has taken innovative steps in expanding its brand, securing the markets that offer opportunity for growth and matching their merchandise and in-store experience to shopper preferences."
About Los Cerritos Center
The high-performing, 1.2 million square-foot super-regional shopping center is located in the mid-section of the Los Angeles/Orange County metropolitan area just off the 605 Freeway at South Street and across from the Cerritos Auto Square, the most successful regional auto mall in the world. The center features three department stores including Nordstrom, Macy’s, Sears and a soon-to-be flagship Forever 21 department store and more than 180 shops and restaurants.
Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The company is the sole general partner and owns an 87% ownership interest in The Macerich Partnership, L.P. Macerich now owns approximately 75 million square feet of gross leaseable area consisting primarily of interests in 72 regional malls. Additional information about Macerich can be obtained from the Company’s Web site at www.macerich.com.
For more information, visit shoploscerritos.com.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 800 stores in 56 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com