Forever 21, one of the most recognized and largest independent fashion retailers in the world, launches #WeAreForever Pre-Fall 2017 collection and campaign globally, celebrating individuality and inclusivity.

 

The #WeAreForever campaign embodies the brand identity for the Pre-Fall season, shining a spotlight on a diverse set of global influencers from the world of music, fashion, film and philanthropy. Showcased are R&B singer Khaild, hip-hop artist Leaf, plus-size model Naomi Shimada, philanthropist and LemonAID Warriors founder Lulu Cerone, model, actress and social media star Elizabeth Wheeland and kids style maven Zooey of Zooey in the City. Urban, daring and modern, the Forever 21 Pre-Fall collection explores trends that reflect individual style including street, sport, rocker, grunge and romantic.  

 

For women, crop tops, logo tees, sheer ruffle adorned blouses, slinky slip dresses and velvet and silk camisoles are set against denim jackets, skirts and trousers. The quintessential moto jacket is revamped with studs adding a bit of edge to every day outfits. Beanies, gold hoop earrings, studded belts, knee high socks, rose-colored sunglasses, and metallic booties are abundant thought, creating a look that is both individual and stylish. For men, classics are updated with unique details and pops of color. Two-tone denim and track jackets, velvet hoodies, tie-dye and camouflage prints are paired with gold chains providing a fresh and modern spin. Kids features staples that are must have for any closet including: graphic tees, patched denim jackets and tank dresses. 

 

“We are proud to launch our Pre-Fall campaign, it represents who our brand is and shows how fashion is vehicle for self expression,” says Linda Chang, Forever 21 Vice President of Merchandising. “We aimed to portray a wide array of influencers that are representative of our diverse customer base.”

 

The Forever 21 Pre-Fall Collection launches globally on Forever21.com on Monday, July 17, 2017 and will be available in stores globally on Thursday, July 27, 2017.

 

Official hashtag: #WeAreForever

 

 


ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com


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