Forever 21, the Los Angeles based fast fashion retailer known for offering the latest trend-setting merchandise at great value, is pleased to announce the opening of their first location in South Carolina. The retailer is set to open at the end of 2010 in a new 33,000 square foot Charleston location in the former Saks Fifth Avenue space at the Majestic Square shopping district. Forever 21 is pleased to be expanding their business into South Carolina, with Charleston being an ideal location to launch the opening of their first store. Forever 21 Executive Vice President Larry Meyer shares in this excitement and says, “We are very pleased to have the opportunity to expand our business into Charleston and offer the latest fashion to the local community. Additionally, we expect to create up to 150 new jobs at the Charleston location for the local community.”

In addition to Forever 21 apparel and accessories, the store will encompass five brands, including Twelve by Twelve, a couture-like aspiration line designed exclusively for Forever 21; Heritage 1981, a lifestyle brand for women; 21MEN, a line of fresh, fast fashion for men of all ages; Love 21, a contemporary line for women; and HTG81, a kids line for boys and girls ages six to fourteen. The new location will service all local Charleston customers with the perfect mix of merchandise and serve as a one-stop-shop for their personal, professional and family lifestyle fashion needs.

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:


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