Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional enclosed malls, today announced that Forever 21 has signed a lease to expand its presence at Southland Center, a leading shopping center serving Detroit's Southern Wayne County submarket. Forever 21, a specialty retailer of women's and men's clothing and accessories, will move from its existing 7,000 square foot space to a 22,500 square foot space formally occupied by Borders.

“Forever 21's decision to expand its presence at Southland Center reflects the mall’s strong retail presence in the market,” said Andrew Silberfein, president and chief executive officer of Rouse Properties. “Establishing a leading brand like Forever 21 as an anchor tenant is a prime example of the exciting developments taking place at Southland. We are committed to continuously improving the shopping experience for customers by delivering the best brands, and Forever 21 certainly fits this category.”

There has been a great deal of interest in the relocation of this Forever 21 store within the Southland Mall.  Forever 21 Executive Vice President Larry Meyer shares in this excitement and says, “We are very pleased to provide the customers of Southland Mall with an even larger selection of great fashion at a great price. We have diligently worked to expand the overall store layout and concepts to ensure a better shopping environment for all our customers.”

Located at 23000 Eureka Road in Taylor, Michigan, Southland Center is the only regional mall located in the Detroit suburbs south of I-94 and attracts over XX million visitors annually. The 915,000 square foot, single-level, enclosed shopping center is home to a number of leading retailers including Macy’s, jcpenney, Best Buy, Victoria’s Secret, American Eagle Outfitters and PacSun. The addition of Forever 21 as an anchor tenant will enhance Southland Center’s impressive retail line-up providing customers with an unparalleled shopping experience.

About Rouse Properties, Inc.

Rouse Properties, Inc. (NYSE:RSE) is a publicly traded real estate investment trust headquartered in New York City and founded on a legacy of innovation and creativity. Among the country's largest publicly traded regional mall owners, the Company's geographically diverse portfolio spans the United States from coast to coast, and includes 31 malls in 19 states encompassing approximately 22 million square feet of space. For more information, visit http://rouseproperties.com/. 


ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com


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