FOR IMMEDIATE RELEASE – LOS ANGELES, CA (April 22, 2016) Forever 21, one of the most recognized and largest independent fashion retailers in the world, debuts its Summer 2016 collection and campaign globally featuring rising model-musician-sister duo, Pyper Smith and Daisey Clementine of The Atomics.

 

The campaign pays homage to the iconic fashion era of the ‘90s, and Pyper Smith and Daisey Clementine trigger nostalgia through their carefree spirit and playful attitude. The collection provides a chic modern twist on the decade that is synonymous with grunge-punk trends offering tattoo choker necklaces, cropped cuts, tie-dye, daisy and sunflower prints, acid wash denim, and overalls.

 

The women’s collection features colorful and neutral prints and patterns for free-spirited girls who like to have fun with dresses that have attitude; lightweight knits to keep you warm on cool summer nights; attention grabbing swimwear; cropped knit tops that can be dressed up or down; and denim in mini skirts, cut-off shorts, button-up shirts, and jeans. The men’s collection features summer wardrobe basics that let denim be the focal point of the outfit with basic tees, marled gray hoodies and distressed denim in jackets, jeans, shirts, and shorts. The Forever 21 Summer 2016 collection will inspire you to throw on your favorite outfit and head to a beach getaway, summer concert, or outdoor party.

 

The Forever 21 Summer Collection will launch in stores globally and on Forever21.com beginning Friday, April 22, 2016.

 

Official hashtag: #F21xMusic

 


ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com


WEAR IT. SHARE IT. #F21xMe
STAY FOREVER CONNECTED.

Twitter    Facebook    Instagram    SnapChat