FOREVER 21 DEBUTS FALL 2015 FOREVER YOU COLLECTION
Forever 21, one of the most recognized and largest independent fashion retailers in the world debuts their Fall 2015 collection globally and celebrates the uniqueness is us all through the tagline, ‘It’s All About You, Forever You.’
Photographed by Dan Jackson and styled by George Cortina, the new imagery is a continuation of the brand’s new, elevated point of view and direction with a large focus on menswear. “For the Forever 21 Forever You Fall campaign we paired industry veterans with exciting new faces to reflect the elevated aesthetic of the collection, while keeping the core brand DNA of on-trend attainable fashion that we have become known for.” Says Linda Chang, Vice President of Merchandising. The creative spirit of fashion and how individuality connects us all are the themes at the heart of the Fall 2015 Collection. This motif is mirrored through the models featured in the campaign, from Alana Zimmer, who is involved with numerous charitable organizations and volunteers in her spare time, her boyfriend Nick Rea, the self proclaimed outlier and adventure junky, Baylee and Kelsey Soles, the telepathic identical twins from South Carolina, to Yuri Pleskun, the Russian export with a punky personality. Though all have a different background and story, each are connected through one quality – they are all Forever unique.
Defined by unlimited style that is designed to amplify your fall street cred, the Forever You Collection focuses on four key trends including boho chic, luxe and layered, oversized, and textured essentials. Whether you love the poetic beauty of a genuine suede jacket styled back with a marled and double-faced knit sweater, prefer to make a fearless statement in a rebel glam shirt in burnout velvet and tapestry, like to be adventurous in a tonal plaid dress with a rainbow faux fur-lined parka, or are drawn to the originality of a camel coat paired back with luxe knits and cool denim, the Forever 21 Fall 2015 Collection celebrates and lets you explore your own uniqueness and what it means to be #ForeverYou.
The Forever 21 Fall 2015 Collection will launch in stores globally and on Forever21.com beginning Friday, September 11, 2015.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 800 stores in 56 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com