FOREVER 21 DEBUTS FALL 2014 CAMPAIGN WITH ANJA RUBIK
Los Angeles, CA – This September Forever 21 presents The Outerwear Edit, a fall campaign featuring iconic model Anja Rubik in a premium outerwear collection photographed by renowned fashion photographer Daniel Jackson. The top model has graced the covers of several major American and international fashion magazines as well as gained status as a model-off-duty street style icon.
With a focus on luxe texture and boho details, the collection offerings include oversized trenches, faux fur coats and soft sweaters in an array of lengths and an on-trend color palette of camels, pale pinks and prints. The brand atmosphere this season is defined by unlimited style and quality at the prices Forever 21 is known for.
“Anja Rubik is the ideal face to represent our premium outerwear collection for fall,” said Linda Chang, General Merchandise Manager of Forever 21, Inc. “We know her longstanding status as a fashion icon will inspire our customers to layer all the best pieces from the Forever 21 Fall Collection into their wardrobes.”
The Forever 21 Fall Collection launches September 19 globally in stores and online and will have customers covered for all their fall outerwear needs. The campaign will be part of a larger advertising initiative comprised of outdoor as well as several October issues including People Style Watch, ELLE, OK! and US Weekly.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com