FOREVER 21 BRINGS FASHIONABLE, AFFORDABLE CLOTHING TO TIMES SQUARE WITH THE OPENING OF NEW EAST COAST FLAGSHIP STORE IN NEW YORK CITY
90,000+ Square Foot Retail Space Breaks Records As Largest Single Brand Apparel Store in Manhattan and Largest Forever 21 on East Coast
Forever 21 announces the June 25 opening of its new 90,000+ square foot East Coast flagship location at 1540 Broadway, the heart of Times Square in New York City. Featuring four floors of eye-popping retail space that proudly embraces its New York City surroundings, the global brand brings its fashionable women’s and men’s clothing and accessories at a great value to the Crossroads of the World. Offering a broader selection of novel and fashion-forward selections than its existing Manhattan locations, the new 90,000+ square foot flagship sets new records as the largest single brand apparel store in Manhattan and the largest Forever 21 storefront on the East Coast. Forever 21 CEO Don Chang will be on hand on June 25 at 10 AM to officially open the doors to shoppers and celebrate the milestone occasion.
“I want to congratulate the entire Forever 21 family and commend them for bringing their East Coast flagship store to the fashion capital of the world,” said Mayor Bloomberg. “By bringing 500 new jobs and great shopping for anyone looking for fashion on a budget, the new store is going to provide a boost to our economy. The store will benefit from the changes we have made to Times Square, with new pedestrian plazas and increased foot traffic. The company’s decision to expand here is a great vote of confidence in our city’s future.”
“Forever 21 is very proud to open our new East Coast flagship store at the most well-known location in the world – Times Square New York City,” added Don Chang, founder and CEO for Forever 21. “We are very excited to offer our broadest selection of fashionable clothing and accessories at a great value in a stunning visual atmosphere for stylish New Yorkers and visitors.”
The Forever 21 flagship store in Times Square boasts an array of features that make the store a must-see shopping experience. The space embraces its iconic location with design elements including an authentic New York City taxicab on the retail floor, scaffolding treatments, innovative use of street carts and oversized accessory props that reflect the widely-recognized neighborhood. In addition, the expansive store amplifies its distinct product offerings with unique architectural elements. Kids and parents will be wowed by the oversized tree house installation on visual display in the children’s department, while shoppers looking for some extra glamour in their life are sure to love the store’s chic Gold Stud Room. Throughout the four floors, display cases highlight mannequin looks that are constantly updated and presented with a museum exhibition element totally unique to the Times Square location. In addition, the Faith 21 collection is featured in a new prototype boutique, and the 21 Men line is offered in a first-of-its kind stylish section. Amongst all of the fabulous new features, shoppers will be able to try on their favorite looks in one of the store’s 151 fitting rooms and quickly complete their purchases at any of the 32 customer registers available.
The new flagship location will make good use of a cutting-edge 30’ x 50’ LCD screen mounted above the main door entrance for all of Times Square to see. Prior to June 25, the store will activate a digital countdown on the screen that will tick away until the official 10 AM grand opening. The screen will also be utilized during the opening day activities in a variety of ways not seen before at any other Forever 21 retail stores.
“We worked very hard to make the new Forever 21 flagship store in Times Square a true retail destination that excites customers and reflects our iconic address, while also providing a comfortable shopping environment for customers to experience our fashionable, affordable offerings in new ways,” said Linda Chang, senior marketing manager for Forever 21.
To celebrate the momentous occasion, Forever 21 has planned a variety of exciting customer giveaways and in-store experiences for its grand opening day. The first 1,000 people to walk through the doors on June 25 will receive gift cards with secret values ranging from $10 - $210 to make the most of the expansive shopping environment. In addition, Forever 21 “New York City Essentials” including stylish umbrellas and reusable water bottles will be handed out to visitors throughout the day’s festivities, while custom-made beach cruisers will be raffled off to lucky shoppers. Opening day guests will also enjoy exciting activities throughout the space including complimentary Love and Beauty make-up demonstrations, manicure stations and red carpet paparazzi photo booths and more.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 800 stores in 56 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com