FOREVER 21 ACTIVEWEAR 2015 CAMPAIGN WITH SHANINA SHAIK TO LAUNCH JANUARY 9, 2015
Forever 21 announces the launch of their Activewear campaign highlighting new high-tech features as well as on-trend designs, with key theme ‘Fit. Function. Fashion.’ Top Australian model, Shanina Shaik is the face of the campaign- her healthy physique and relaxed model off-duty sense of style naturally represents the fitness movement the new Forever 21 Activewear collection.
The collection features high performance apparel including sports bras, leggings, tops and jackets geared towards high-impact activity and workout sessions that break a serious sweat. Key attributes of the Activewear collection include tight form fit, wicking, flat lock seams, key pockets and a gusset design that allows functional comfort. On-trend details including abstract prints, vibrant colours and cut-outs will turn heads both on and off the treadmill. Forever 21 Activewear collection will launch in stores globally and on Forever21.com beginning Friday, January 9, 2015.
To celebrate the Activewear collection, Forever 21 will partner with Australian fitness bloggers and personal trainers, Felicia Oreb and Diana Johnson of Base Body Babes Pty Ltd. The down-under duo will curate a 30-day Fitness Challenge with their favorite fitness, fashion, nutrition and workout tips. Forever 21 customers will be invited to participate in the Fitness Challenge and be given the chance to win one of five new active looks by posting a photo on Instagram of their active lifestyle following the tips provided by the Base Body Babes Pty Ltd. The Fitness Challenge will go live on blog.forever21.com and across Forever 21 social media channels, including, Facebook, Instagram, Twitter, Google+ and Pinterest from January 1, 2015 through January 30, 2015.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com